When it comes to conveying the meaning behind your brand, authentic imagery is critical for building a narrative for businesses large and small. Your personal or professional brand is your story, and what you share with potential clients has the ability to create trust and credibility.  Visualizing your Story can be a challenge, it makes a difference when the creative you hire is skilled at matching imagery to your words, evoking the feelings and communicating the message to build your brand.

I’ve taught Design to newly minted Graphic Artists and Art Directors at the college level.  Providing  Web Design and Technical support to maintain continuity in your business and provide a coherent platform for your brand and your story.

Case Study: Hairway To Steven

That’s exactly what we did for the best Barbershop in Towson.  At the beginning, Hairway To Steven had a brochure style website that was difficult to maintain, and lacked modern functionality such as an online booking capabilities.

We worked with the owner, Steven and quickly outlined a visual Story to support his business and the capabilities that his new website would require to thrive in the competitive personal services sector.  We created new images and video to illustrate the experience you have in his shop and designed a website specifically tailored for his customer’s needs and use cases.  We also refined his site content and performance to ensure that his shop is on the first page of Google, with top placement for his critical business keywords.  

When Steven and I talked about the things that were important to him as an artist and business owner, we discussed craftsmanship, uniqueness, value.  And for the feeling we should be invoking in the audience, we focused on approachability because while a barbershop is an inherently masculine place, children and their moms need to feel welcome.  The video incorporates approachability with a friendly, cool vibe.

Did it make a difference for his business?  I’ll let Steven chime in with his comments:

… Don built a website that exceeded my expectations and brought my business into the 21st century.  I find myself answering the phone less and cutting more hair than ever.  I have even added two barbers to my staff.  Don’s expertise improved my business, made management of my business easier, and made it easier for my customers to patronize it.
Don is a wizard.

While a number of businesses around him have shuttered, this business has grown, and his new website is now the booking funnel to his shop.  Giving new customers a feeling for the experience they will have and the level of artistry in their services.  Online booking helps control flow through the shop, allowing the barbers to manage their time.   This improves efficiency while also setting clients expectations for cost and appointment duration.

Show your Business in a New Light

 Let’s talk about how we can make compelling imagery and to enhance how your audience sees your brand.