It’s true.  Just last year I made over 450 headshots and that doesn’t include corporate and team group images.  Just headshots.  And while I include a headshot as part of my branding session, I don’t strive to be known for my headshots, but for how I incorporate a guest’s story into every image that I make.

Very few understand how visual storytelling intersects with business positioning, platform optimization, and audience psychology. That intersection is where I’ve spent my entire career.

The Path to This Moment

For a decade, I photographed editorial assignments in New York City, portraits for National Magazines of CEOs and artists as well as advertising campaigns for national brands. I worked with renowned portrait photographers like Joyce Tenneson and other masters, learning from them. My work continues to have an editorial element to it, showing up to unfamiliar environments, connecting quickly with subjects, and capturing authentic moments that revealed character and tells their story.

Magazine photography taught me something crucial: the best portraits happen when subjects can forget they’re being photographed. When they’re simply being, rather than performing.

And with that editorial career, I was teaching. 25 years as a design and marketing professor, helping students and professionals understand how visual communication shapes perception, drives decisions, and builds credibility.
I realized that in the personal branding space, these two worlds could drive success better together.

The Strategic Photographer

When we meet for your brand consultation, I’m thinking like an editorial portrait photographer and:

I’m analyzing:
• Visual consistency across your digital ecosystem
• Positioning gaps where your imagery undermines your authority
• Platform-specific needs that require different image formats and styles
• Competitor differentiation opportunities your current images miss
• Narrative coherence between your message and your visual presence

Then I shoot with editorial instinct, creating images that feel authentic, impactful, and strategically aligned with your business goals.

This isn’t about vanity. It’s about investment return.

The Cost of Waiting

Every day you operate with imagery that doesn’t reflect your current expertise, you’re:
• Losing high-value opportunities to competitors with stronger visual brands
• Undermining trust with prospects who expect sophistication at your level
• Wasting the attention you’ve worked so hard to earn through content, speaking, and networking

I teach a concept that is for me, the foundation of design.

If it doesn’t add, it takes away.  There is nothing in the middle.  

Your visual brand is either an asset or a liability. There’s no neutral position.

The Creative Space & My Approach

I work in a historic Baltimore factory; exposed brick, industrial character, cool vintage architectural details. It’s the opposite of the plain backdrops most corporate photographers solely rely on. We will often shoot in multiple areas, the studio to create clean polished images and the wider factory space.  The space has a story, which can contribute to yours.
We can also shoot on location if your environment adds meaningful context to your brand narrative.
Either way, the approach is the same: documentary-style observation combined with strategic direction. You’ll feel natural and relaxed. The images will feel real. And your audience will feel the difference.

Recognition & Publishing

• Portrait Masters Multiple Silver and Bronze Awards
• Communications Arts Photography Finalist
• Published: Johns Hopkins, LifeBridge Health, Baltimore Magazine, Parade, Parents, Metropolitan Home, W Magazine among many others

Exhibitions

Group Exhibition, Hampden – 100 Years
Group Exhibition, Out of Order Show, Maryland Art Place
Group Exhibition, Biennial Faculty Show, Towson University
Group Exhibition, The Big Show, The Creative Alliance
Group Exhibition, Baker Portfolio Show, Peale Gallery
Solo Exhibition, 21 Days: NYC, The Creative Alliance
Group Exhibition, Y-Art Gallery

Volunteer

Childrens Cancer Foundation
Refugee Youth Project

The question is simple: Are you ready to invest in visual assets that finally match your expertise?